Glossary

A

A/B Testing

A/B Testing involves running two test versions of the same thing, against one another, to see which one performs better and eliminate guesswork.
More

Account-Based Marketing

Account-based marketing (ABM) is a marketing strategy with a laser-focused approach to marketing and sales for the most valuable accounts to your business.
More

Account Executive

An Account Executive (AE) is part of the sales team and is in charge of bringing in new client accounts.
More

Account Manager

An account manager is the main point of contact between the company and a specific, high-value client.
More

Affiliate

Affiliates are people or organizations that are not the original seller of a product, but who receive a commission for sales of the product.
More

Annual Recurring Revenue

Annual Recurring Revenue (ARR) is a SaaS sales metric used by a subscription-based business model that shows the overall revenue that comes in every year for the life of a subscription.
More

B

BANT

BANT is a simple framework for qualifying prospects in a business-to-business (B2B) sales and marketing setting.
More

Bulk Email

Bulk Email, also known as mass email or email blasts, is sending one email campaign (with one primary, central message) to a large group of recipients at the same time, simultaneously.
More

Bulk Enrichment

Bulk Enrichment refers to the process of enriching your already existing sales and marketing data with the missing information about your prospects by using a data enrichment tool, such as a Bulk Extractor.
More

Buyer Persona

Buyer Persona is a fictional representation of your ideal customer or target audience.
More

Buyer’s Journey

Buyer’s Journey is the process a consumer goes through before purchasing a product or service.
More

C

Call to action

A call to action (CTA) is a prompt on a website or a button in an email that instructs the user to take some specified action.
More

Case Study

A Case Study or Success Story is a report published by a company that outlines the success and effectiveness of a real customer’s experience using your product or service.
More

Churn Rate

The churn rate is defined by the percentage of customers who have stopped using a product or service over a certain period of time.
More

Cold Outreach

Cold Outreach is any form of breaking the ice between you and a prospect / potential customer with the goal to start communication and build a business relationship.
More

Customer Success

Customer success is growth management for ensuring that customers get the results they want from your product or service.
More

D

Demo Call

sales demonstration call or in short, a sales demo, is a detailed presentation of a product or service to a potential customer.
More

Discovery Call

The first call sales reps make after interacting with a potential customer is the sales discovery call, also referred to as a disco call.
More

Drip Campaign

Drip Campaign refers to a triggered, automated sequence of emails sent to specifically targeted recipients or email subscribers to achieve a certain outcome.
More

E

Email Automation

Email automation is the use of software in order to automatically send messages in bulk.
More

Email Warm-up

An Email Warm-up is a process that warms up your email account before you start sending cold outreach campaigns to avoid being marked as spam.
More

F

Firmographics

Firmographicsfirmographic data or emporographics refer to a set of characteristics about a company.
More

Follow-up

Follow-up refers to every subsequent message you send to see if they saw and read your first (usually cold outreach) message, no matter the channel.
More

Forecasting

Forecasting is a method used by marketers and salespeople for estimating how future strategy might deliver on its objectives.
More

A-F

G-L

M-S

T-Z