BANT is a simple framework for qualifying prospects in a business-to-business (B2B) sales and marketing setting.

It is an acronym that stands for “Budget, Authority, Need, Timing” and is used by B2B Sales and Marketing teams, that work together to identify and qualify leads by focusing on four considerations: budget, authority, need, and timing.

The main goal of BANT is to save time and shorten the sales cycles.

It involves asking relevant questions related to the budgeting, ability to buy, internal influence, need for the product, and the timeline for purchase.