Glossary

T

Target Audience

Target audience or Target Market is a group of customers who share common traits making them more likely to be interested in your product.
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Technographics

Technographics or technographic data refer to information about a company’s technology solutions in use.
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U

Unique Selling Proposition (USP)

Unique selling point (USP) is a marketing process that helps brands stand out and attract more customers.
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Upselling

Upselling is the process of convincing an existing customer to buy a higher tier subscription plan or additional feature set of the product or service they are already using.
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V

Value Proposition

Value proposition outlines the benefits your customers will get from buying your product or service.
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W

Warm Calling

Warm Calling is the process of reaching out to a prospect with whom a sales rep has already had previous contact.
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X

Z

Y

A-F

G-L

M-S

T-Z