Glossary

G

Gatekeeper

gatekeeper in sales is someone who intercepts marketing and sales experts before they can speak with the decision-makers, C-level executives.
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Growth-Hacking

Growth-Hacking is considered a marketing strategy focused on the rapid growth of a company, especially startups.
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H

Hard Sell

hard sell is a sales technique where the salesperson makes a strong and aggressive attempt to persuade the customer to purchase the product.
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Hyper-personalization

Hyper-personalization in email marketing is the process of designing an email campaign to meet every recipient’s individual requirements, on an advanced personalized level.
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I

Ideal Customer Profile (ICP)

The Ideal Customer Profile (ICP) represents a description of the best-fit customers for your solution, product, or service.
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Inbound

Inbound refers to trying to pull your audience towards your brand and attracting those people who are already interested in your product or service to engage them.
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J

K

Key Performance Indicators

Key performance indicators (KPIs) refer to the standards used when determining the effectiveness of a specific company or team.
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L

Lead

 

lead is a person or a company that has shown interest in your product or service.
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Lead Generation

Lead generation is a marketing data-driven process acting as a method for building long-term brand awareness and attracting potential customers.
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Lead Nurturing

Lead nurturing is the process of engaging and building long-lasting relationships with leads using various outreach channels and marketing techniques to move them through the sales funnel
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Lead Qualification

Lead Qualification is the process of determining whether a lead has the potential of becoming a customer based on a set of characteristics matching your ideal customer profile (ICP).
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Lead Scoring

Lead Scoring is a process of assigning value to each acting a lead makes when interacting with your brand in order to rank leads in terms of their engagement priority.
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List Hygiene

List hygiene is the process of maintaining and updating your email list, making sure the contact information is up-to-date.
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