Affiliates are people or organizations that are not the original seller of a product, but who receive a commission for sales of the product.

It is an agreement in which one business pays another business or influencer (“the affiliate”) a commission for sending traffic and/or sales their way. This can be achieved through web content, social media, or product integration by either placing links to the seller’s website, where a visitor can then place an order on their site or by including promotional material in other online media.

The typical commission models in affiliate marketing are: Cost Per SaleCost Per Lead, and Cost Per Click.