Unique Selling Proposition (USP)

Unique selling point (USP) is a marketing process that helps brands stand out and attract more customers. It might be the price, quality, or additional features.

A product pitch is commonly used to explain to prospective buyers why they should choose your product or service over the competition’s.

The USP of a product focuses on key characteristics of a product making it a viable alternative to other competing products, such as price and functionality.