Value Proposition

A Value proposition outlines the benefits your customers will get from buying your product or service.

To be effective, your listed value propositions should meet the specific needs of the customer. As a result, you’ll need to tailor them for different buyer personas.

Value proposition explains why someone would want to buy your product or service. It should explain the benefits and how they are better than those of your competitors.

Close associated with making a sales pitch, a value proposition servers to entice potential customers as to the benefits of your offering in order to raise interest and trigger a beneficial response such a scheduling a demo or even making a purchase.