Many businesses, maybe even yours, use Gmail as their primary channel for communication with new and existing clients by connecting their other domains, because let’s be honest, sending business-related emails from firstname.lastname@example.org doesn’t strike us as professional. That’s why in our case for example, we use our own domain @sales.rocks.
Another thing that helps your emails look professional from a visual perspective, is the profile picture. Think about it, do you take an email more seriously with the brand logo of the company, or when you get a cold email coming from email@example.com with his dashing profile picture shown?
Probably the latter, I’m guessing.
There is a catch though, usually, your Google account picture is shown in emails sent from the @gmail.com domain and not from your own domain. So, if you have an email address in Gmail under Accounts under the ‘Sent email as:’ field, your picture won’t be shown.
Luckily, there is a way around this.
How to set up your Google account profile photo
First, you need to go https://myaccount.google.com/ or in your Gmail click on the Manage your Google Account button in the upper right corner and it will take you to your Google account profile. Then click on the Personal Info tab on the left side menu.
Now in the same tab go to the Contact info section where under Email in the Alternative emails section, you can add all of your email addresses you will want to send emails from.
Finally, simply verify your newly added email addresses to make sure the profile picture shows correctly. You’ll get a verify email from Google for every email address you add, so make sure you do it.
Wait why do I need this?
This is a great way to make your business emails look more appealing. Let’s say you use Zoho Email and you have a number of email accounts dedicated to different parts of the business.
Isn’t it better when you receive emails from firstname.lastname@example.org or email@example.com with a displayed logo to signify the status of the email and you’ll know at first glance that the email is coming from a trusted source and having a profile picture shown on the email raises the trust level of the email receiver.
Also, setting up a profile picture in Gmail for your custom domain emails lowers the chances of your emails being marked as SPAM. Something you definitely want to do all that you can to avoid, because a high SPAM rating can have a number of negative effects on your domain authority and sending ability.
If you followed this short guide, you should be all set and the only thing left to do is to test the change by sending an email and if you’ve done everything correctly they should see your profile picture.