150 Email Marketing Statistics For 2022 That Marketers Need to Know

Updated on January 5, 2023

Email marketing is the pillar of the marketing world. For that reason, we decided to gather all the important B2B email marketing statistics you should know and put them in a comprehensive list. These stats offer an insight into the effectiveness of email marketing and help marketers better understand how recipients respond to personalized messaging in an effort to improve the success of their email campaigns.



General email marketing statistics

To start off here are several email statistics to give you a better perspective of the email world, before taking an in-depth look at the effectiveness of email marketing and how the different aspects of email marketing like segmentation and personalization perform.


    • There are 4 billion registered email users worldwide.
    • 306.4 million emails are sent daily.
    • The top 3 reasons for unsubscribing are: too many emails (59%), no longer relevant info (43%) and don’t remember signing up or recognizing the brand (43%).


Average email marketing stats

In case you are curious how well your email campaigns are performing and whether your open and click rate is in line with the rest of the industry, take a look at the following email marketing statistics.



How effective is email marketing?

Email marketing remains the first choice for companies to find new clients and keep existing ones informed. Email newsletter statistics tell us this type of email marketing is a key part of content marketing. Moreover, statistics clearly show that email marketing is here to stay and it is only going to get better.



What is the value of email marketing?

Email marketing is one of the most effective conversion channels. Moreover, it can be effectively used in virtually any marketing strategy in combination with other channels. Email marketing ROI statistics show that it’s a great method for engaging and converting new leads and because of that it represents a great revenue potential.



Email sending frequency and timing

When sending emails, it is important not to send too many or you risk chasing away potential leads. According to statistics, if you want to increase the effectiveness of your email marketing, you have to send your emails at the right time as well.



Email marketing automation

Email marketing automation tools help personalize and scale your email outreach with ease. You can automate tasks of your emailing process that would usually take considerable time to do them manually. Furthermore, statistics show that email marketing automation is a major focus for the majority of marketing teams in an effort to generate new customers and revenue.


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Email personalization

Personalization helps your content appeal to potential customers and make your messages feel special and unique. Personalize your emails and email content based on the information you have of your recipients, like their job title, interest and the company they work for. This makes your emails feel unique and special. It signals that you took the time to make your recipients feel valued. Here are some email personalization stats showing you why personalizing your emails works in your favor.



Email segmentation

Segmenting your audience enables you to target specific groups of customers, that share similar challenges. Target potential clients more accurately by segmenting them into smaller groups based on different data points. Statistics gathered from segmented email campaigns are clear on the subject. Email segmentation allows you to deliver your messaging more accurately and engage different segments of your audience.



Email subject line, email body and signature

Take the time to write an attractive subject line and make sure your email body improves your chances of converting the recipient. Emailing statistics tells us that these two elements are key for improving your email marketing success rates.


Avoid using stop words and instead, use emotional trigger words when appropriate. The following email statistics show the importance of getting these things right and how they impact your open and reply rates.



Visual media content in email marketing

People respond positively to visual elements. Visualize your content and diversify your email approach. Consider using emojis to make your email subject line stand out, using infographics to illustrate important information, or embedding a video in your emails to present your product. Don’t be afraid to experiment with the visual content in your email campaigns and see what your recipients like best.


Emojis 🤯 🔔 👍 🚀

The opinions and reactions to using emojis in marketing are divided. They are widely used on social media but email statistics show that their use in email marketing is low. Emojis can make your subject line stand out and in a full inbox and make your email campaigns more interesting, but their effectiveness varies greatly by demographics.



Images in email marketing stats

A picture is worth a thousand words. Pictures are best used in combination with body email text, as they can improve the visual style of your email. You can convey valuable information to your recipients through the use of infographics. Plus they make it easier to retain information as email marketing research shows.


    • Emails containing images or graphics have a 6% higher open rate and 2% better click-to-open rate in comparison with text-only emails.
    • 32% of marketers say visual images are the most important form of content for their business.
    • For optimal effectiveness of your email marketing campaign and sure email delivery, use an 80% text to 20% images ratio.
    • Infographics are the fourth most used type of content marketing.
    • 65% of users prefer the emails they receive to contain more images instead of text.
    • Emails with a large number of images have a lower click-through rate.
    • Visuals increase a person’s willingness to read a piece of content by 80%.
    • People retain 65% of the information three days later when it is paired with an image.
    • 43% of Gmail users read their emails with images disabled.
    • 74% of email recipients delete an email if it doesn’t load in 5 seconds due to an unoptimized image.


Animated GIF in email marketing stats

GIFs are a great stop point between images and video as they offer the best of both worlds. They are more interactive than images while being smaller and easier to create than a video while offering the same visual benefits in a short time format. Another reason you should use gifs in your email marketing is the fact they are mobile-friendly.


    • 68% of Millennials like to see and prefer to use GIFs, emojis and stickers in their emails, while only 37% of people over 65 report the same.
    • 51.28% of marketers use GIFs in their email marketing campaigns.
    • Animated GIFs can improve email click-through rates by 26%.
    • 72% of email marketers report higher transaction-to-click rates when compared to regular bulk emails sent to the same customers.


Video email marketing stats

Using videos in your email messages can improve the performance of your email campaigns. Consider the potential of including video in your email marketing. You can use videos to showcase your product and promote new updates to your service. Take a look at the data below to see how videos help your email campaigns.



Mobile email marketing statistics

Smartphones are quickly overtaking desktops and laptops as the main business device. As you can see from these email statistics, mobile devices are slowly taking over. More and more people prefer to check their emails on their smartphones. Optimizing your content for mobile devices will benefit your email campaign. And mobile optimization should be a priority, considering recent email marketing trends.



Interesting statistics on email marketing

Here are a couple of interesting email marketing stats to satisfy your curiosity.



Does email marketing still work in the current year?

As you can see from this long list of email marketing stats, the answer is yes. The email is the best tool for marketing that you should focus on. It offers a cost-effective approach with a return on investment that no other marketing channel has come close to.


It is the most versatile part of your marketing strategy that works great when combined with any type of content, using plain text or a more appealing visual design, the email can do it all.


Hopefully, this email statistics guide offers valuable insight into the world of email marketing and will help you improve your email marketing metrics.

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Author avatar
Content Writer and Growth Marketer at Sales.Rocks