Modern marketing does not work like a magic wand. The main purpose of every business nowadays is to match the value of their product or service with the right customers. You can’t count on a “one size fits all” approach to sales anymore to deliver the results you are aiming for. Having a clear definition of who is your Ideal Customer by identifying your target audience, is one of the most important things you can do for your business.
But, if you don’t know who your audience is, how can you market to them? Well, in a nutshell – you can’t. You might be wondering where you can find information that can guide you in the right direction. We’re here to help you when it comes to understanding and identifying your target audience.
Identifying your target audience with Company Search
Follow these 4 steps to learn how to use the Company Search module for filling your sales pipeline and executing a successful marketing strategy for your desired prospects.
Define your ideal customer profile
The best way to start is to create your ideal customer profile (ICP) where you will focus your sales and marketing efforts. In creating the ICP, you can use key parameters like contact person, contact level (ex. VP, CEO, CFO), departments (ex. Marketing, Sales, HR) and web-technologies used. These criteria will help your targeting be more efficient.
Create your free test account
Sign up with your Google enterprise or Office 365 account. With the Freemium account you will receive 20 Bulk credits for free. You can use them for a month and access to 31 million European companies, and get direct contacts. One credit applies for one contact search. For example, if you have 20 credits, you can get information for 20 data rows.
Start filtering your targeted audience
Once you register on the platform, start filtering your desired audience based on:
- location (locate the geographical foundation and current placement)
- industry (in which industry the company is working)
- keywords (find all the companies by specific keyword in their name or other data)
- company size (number of employees)
- revenue (find out the finance situation of the company)
- founding date (determine when that company was founded)
- operating status (check if the company is still active on the market)
- web-technologies used (find out on which platforms their websites are running)
- contact options (track down available phone number and email address, website URL, first and last name of the decision maker)
This module offers more than 2.2 billion available data points. Currently, Sales.Rocks covers Ireland, United Kingdom, France, Belgium, The Netherlands, Germany, Switzerland, Luxembourg, Denmark, Sweden, Norway, and Finland. Many more countries will be added soon to our database.
Download and import prospects
After the filters are applied, all the gathered data becomes available to you in just a few seconds. You can download it in Excel and immediately import it into your CRM.
Get ready for your prospects
With all this contact data available, you are on the right track to reach out to your chosen prospects via phone or email. The accuracy of the Company Search module is verified through strict quality assurance processes, thus significantly minimizing the amount of outdated information. Furthermore, you can always find additional information on our Help Center to efficiently implement and use our solution for your business.
To sum up…
Dozens of clients have already filled their pipeline with our Bulk Data and enabled their sales team to prospect more effectively. In a few easy steps you can also implement this personalized approach of sales and marketing for your team, and reap the benefits that come afterwards.