How to Contact Someone if Not Connected on LinkedIn
There is this annoying thing every time you try to reach out to a potential via Linkedin – the locked message button.
For your 2nd and 3rd connection on Linkedin you would either need to use their paid premium option, or go to the Sales Navigator. Or even, try to contact them though specifically targeted paid InMail campaigns and hope your message lands in their Linkedin Inbox. Either way, you will need to pay for contacting a specific lead via the LinkedIn options.
So how can you contact someone if not connected on Linkedin?
We are going to outline the fastest way to contact someone if not connected on Linkedin:
- Find the Prospect by company
- Find the Prospect’s direct email
- Find the Prospect’s social profile
First thing’s first, what are 2nd and 3rd connections on Linkedin?
Being a professional network, Linkedin has a rule for contacting people.
The 1st connections are clear, they are the people you probably know, or just got in touch with and sent them an invitation (or they did), which got accepted. These are your friends, colleagues, partners and warm potentials.
The 2nd connections are the “friend of a friend” connections. This means that they are in the connection network of your 1st level connections and you can see them often in the news feed of your LinkedIn. These connections can be reached more easily, as you already have common acquaintances. However, you can’t see their contact details or contact them directly until they accept your connection request.
The 3rd connections are the “friends of the friends of your friends”. Sounds like a spider net, but Linkedin works like a professional net after all. These connections are less likely to be connected, will show less in your feed and you might also see the locked message sign for contacting them.
For both 2nd and 3rd connections, Linkedin gives you the opportunity to reach out to them, but of course with a price. You would need to upgrade your account to premium, reach to the Sales Navigator, or just run an InMail campaign (this is of course very uncertain, whether you are going to reach the exact contacts you are aiming to).
What can you do, if you are stuck on Linkedin?
Apart from Linkedin there are tools that can help you find the direct emails, social profiles, business phone numbers and other information about the potential connection you are desperately trying to message on LinkedIn.
Sales Enablement Platforms like Sales.Rocks are usually based on a business database containing all the business information from LinkedIn and much more.
Here is how you can find a prospect by the company name:
Let’s say I’m searching for the people working in a specific company in the Netherlands. I open my LinkedIn profile, start a search on the company name and open the people working there. Very often, depending on the professional level of your Linkedin Account you’ll find Anonymous users shown working at the company you are searching though. This depends on many factors from Linkedin’s algorithm, but usually depending on the number of connections you have, the degree of connections, your profile strength, some privacy policies etc. And then…you end up in a dead end.
If there is no name displayed on the decision maker you were searching for, there is no option to connect, nor message them. What can you do?
In the Sales.Rocks Company Search Module there is a filter to do a search for a company by name. You then choose also the other criteria, like where the company is located. You would only need 2 filters to do the simple search.
Once the search displays the company you are looking for, you can select it, export it to a list and unlock the full company profile.
Here you can find all the general company information and in the last tab you’ll be able to find the organizational tree of the company with all the employees by departments. From here you can find the full name and the position of your decision maker.
Pretty neat ha?
But, how does this solve the contacting problem when you can’t contact someone if not connected on LinkedIn?
Here is how you can find the direct email of your prospect:
Go to the second module on the Sales.Rocks Platform, the Contact Search. The filtering works exactly the same as in the previous module, just this time you’ll be filtering the decision makers by job title, department etc. You’ll need to again choose the country in which you want to find the prospect in (this is perfect for searching though international companies that have multiple branches and employees all around the world). In the Add Filter option you’ll again find the search by company name option, and once more add the company name you are researching. If you already know which job titles are your target, you can add a keyword of a job title to limit the search.
Full employee profiles will appear in your search, you can select the ones you want to get direct contact with and export them in a lead list. After that, you’ll be able to open the profiles individually and unlock the contact information and… direct email of course, the one that we were looking for.
An easy copy-paste of the email address should do the trick for you to compose a new outreach email to the potential. But, we have a more sophisticated way to export your data, in an Excel file or an integration with your CRM, either direct or via Zapier.
For the ones that want to contact their prospects with a multi-channel approach, here is how you will find the social profiles of your prospects and the companies they are working in.
In the searches you’ve already conducted, and the profiles you’ve already unlocked, there are now clickable icons redirecting you to the available social profile of your prospect.
You can use this info together with the direct email address to create an email drip-campaign, send out Linkedin connection requests or even contact the prospect via Whatsapp with the up-coming Email Sequence module for automated multichannel outreach on the Sales.Rocks Platform.
We’ve tried to make the work life of Sales and Marketing Reps easier, by finding a quick workaround for Linkedin’s paid options and how you can contact someone if not connected on Linkedin. You can now spread your prospecting on different platforms for an even higher conversion and better deal closing, or… just better communication with your potential client.