Bulk Enrichment refers to the process of enriching your already existing sales and marketing data with the missing information about your prospects by using a data enrichment tool, such as a Bulk Extractor.
It is no longer enough to have only an email address and a prospect’s name to create a targeted marketing campaign with relevant content or perform a personalized cold outreach with incomplete contact profiles that you have to engage during your sales prospecting.
Bulk enrichment gives you complete data profiles and allows you to get to know your prospects better, therefore accelerating the buying cycle.
