Sales Enablement is the process of equipping your sales team with tools and technologies to improve the process of using data driven sales to engage prospects more effectively.
The effectiveness of this implementation relies on proper onboarding and training as well as providing additional helpful materials to shorten the adaption period the sales team will require.
Sales enablement tools play a vital role in the process, mainly covering various parts of the sales stages, in the form of sales intelligence and sales automation tools to facilitate routine tasks and improve productivity.