Sales automation means using software-based solutions to streamline the repetitive tasks of your sales team.
Sales automation software helps you to optimize the sales process by reducing the input needed from sales representatives in day to day menial tasks, thus allowing them to allocate that time in other areas of sales, like for instance prospect engagement.
With the use of sales automation you can streamline your sales process or automate specific components like lead generation, data enrichment and personalized outreach.
