A Sales Strategy is a detailed plan designed to act as a guide and help to your sales team sell your product or service to your target audience effectively. It provides a detailed approach for the implementation of your sales process and defines your sales goals.
This includes proper documentation outlining best practices and case scenarios for your sales team including the processes and channels to be used. In addition key area of a properly strategy implementation in your sales is conducting an industry and competitor analysis as well as finding a product or service fit.