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We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

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Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

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Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

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Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

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Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

Marketing Qualified Lead (MQL)

A Marketing Qualified Lead has the potential to become a customer, according to a set of criteria determined by the marketing team. In other words, a lead that is marketing qualified has shown interest in your product or service offering by interacting with your brand and marketing materials.

For example, the marketing team keeps track of every interaction a lead can have with your brand. That can mean visiting a pricing page, downloading a piece of content like an e-book or engaging with your brand on social media. This signifies clear intent in your product or service.