Sales Acceleration refers to the use of tools, technologies and sales strategies in an effort to improve the efficiency and productivity of the sales team.
It directly corelates with the use of sales automation tools in specific parts of the sales process, reducing input needed by the sales team as well as reducing the time required for the potential customer to pass through each stage of the sales pipeline.
Related terms:
This process is closely connected to sales velocity, which is used to measure the time required for the sales team to specific milestones, mainly moving prospects through the sales pipeline and creating new sales opportunities.