Outbound sales is a strategy aimed at capturing the interest of potential customers before they make their purchasing decision.
Outbound sales typically happens when a company reaches out to talk to potential customers who have expressed interest in their product or service.
Before the outbound sales outreach, the prospect may have or more typically haven’t shown interest in your product or service.
When pitching products or services to prospects, you will need to reach out and engage with them through different channel, cold email and calling are most often used in order to educate them about your offering’s benefits.