Sales Trigger

A Sales Trigger (Buying Signal) is a trigger event, an action on behalf of a prospect or changes in the business environment that represent a sales opportunity.

When a prospect meets a predefined set of criteria that signals they are ready to make a buy decision there are notable actions and events that can be tracked. For instance company growth and new hiring can represent sales trigger through investing in an improved tech-stack.

A clear example of a buying signal is when a potential customer visits your product and pricing pages, actions representing a strong intent for making a purchase.