Sales Sequence

A Sales Sequence or Sales Cadence, represents a series of scheduled and ‌personalized touchpoints between a salesperson and a prospect. This includes every type of engagement with the prospect in the span of a sales outreach campaign.

The touch point in a sales sequence can happen over a multitude of different channels, such as a cold email, interaction on social media or a phone call.

The purpose of a sales sequence is to plan out the number of touch points necessary and define the schedule in order to engage the prospects and make a sale.