A Case Study or Success Story is a report published by a company that outlines the success and effectiveness of a real customer’s experience using your product or service.
Case studies are practically unavoidable in the B2B SaaS realm. They act as a piece of real-life evidence that your product (especially when software) works. Case studies assist your would-be clients to make a buying decision and build trust with your brand when they understand how your solution helped your satisfied customers to achieve their business goals, especially when they have a similar challenge.