Email automation is the use of software in order to automatically send messages in bulk. Automated messages are sent in response to certain actions or sales triggers/buying signals.
Some companies use email automation software to send personalized messages to their customers. For example, an automated email might be sent thanking them for their purchase or entire nurturing campaigns.
Others use this software for outbound outreach purposes, sending cold emails with the intention of generating sales leads. Automating your email outreach is an excellent way to save time by cutting down on the manual work of reaching out to prospects.
Email automation can be used for many different tasks, everything starts with segmenting audiences based on shared characteristics – in B2B segmentation is based on firmographics and technographics. Then you can send automated but personalized emails, and reach out to prospects with messages tailored specifically to them.
