Helping Voicebooking To Identify ICP
Sales.Rocks case study: helping Voicebooking.com to identify ideal customer profiles and recurring purchase patterns.
As a fast-developing company, Voicebooking’s internal client database was growing larger and larger and the manual enrichment of data started becoming way too time-consuming and costly. As an experienced growth expert, Boudewijn recognized this phenomenon within his organization and looked for a suitable solution. He knew that if he would have more data available on his current clientele, he would be able to do proper analysis and observe Voicebooking’s ideal customer profile.
That’s where Sales.Rocks came along, Boudewijn reached out to us due to the need for international coverage. With clients in over 50 countries, automated enrichment of their client database was quite a job. Boudewijn was eager to get data points such as the clients’ local registry numbers, year of incorporation, number of employees, primary and secondary industry codes, and a quick company description.
“With Sales.Rocks, we were able to enrich business information on thousands of our customer profiles in a swift.
Based on all these new data-points, it was easy for us to form ideal customer profiles on which we adjusted our future marketing strategies”.
Boudewijn Van der Laan
Marketing Intelligence & Automation Specialist with a passion for big data, business and marketing intelligence, automation, data analytics and dashboard management.
About Voicebooking.com
Voicebooking takes pride in turning voice-overs into fast-moving products. It helps organizations in the creation of voice-overs and post audio production in over 50+ languages and that all for flat-free pricing with no surprises.
Industry
Creative voice agency
Company size
11-50 Employees
Headquarters
The Challenge
The need for international data coverage in over potentially 50 countries from a single data provider, along with lacking crucial data points to compose an ideal customer profile and observe other client similarities.
Since their business has grown incredibly fast due to great WoM marketing and referral, they haven’t laid any focus on the acquisition of new customers. As they are continuously booked and upgrading their food trucks, there was not much time left for setting up organized drip-campaigns.
The Solution
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The Results
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