Marketing Qualified Lead (MQL)

A Marketing Qualified Lead has the potential to become a customer, according to a set of criteria determined by the marketing team. In other words, a lead that is marketing qualified has shown interest in your product or service offering by interacting with your brand and marketing materials.

For example, the marketing team keeps track of every interaction a lead can have with your brand. That can mean visiting a pricing page, downloading a piece of content like an e-book or engaging with your brand on social media. This signifies clear intent in your product or service.