Lead Scoring is a process of assigning value to each acting a lead makes when interacting with your brand in order to rank leads in terms of their engagement priority.
By tracking the level of engagements and the different types of interaction between the lead and your brand, lead scoring helps sales and marketing teams to focus on engaging leads that can bring the most value for your business.
The process of lead scoring typically uses a 1-100 points score, with each type of interaction being assigned a lower or higher score based on engagement. The higher the engagement an interaction represents the higher the score.
