Lead nurturing is the process of engaging and building long lasting relationships with leads using various outreach channels and marketing techniques to move them through the sales funnel in an effort to convert them to customers.
Lead nurturing campaigns involve different channels like email, calling and social media to make contact with and engage potential customers.
This involves giving them relevant content, answering any of their questions and providing 1-on-1 support. You should also try to surprise & delight them at every step of their journey until they’re finally ready to buy from you.
Lead nurturing is a way to stay on top of mind with interested leads while aiming to have them making a decision to buy when the time is right according to their need.