An Account Executive (AE) is part of the sales team and is in charge of bringing in new client accounts.
Account executives represent the company and the company’s solution (product or service) as they find and establish new client relationships. They know every single feature of the product and how best to describe the value that users gain from using each functionality. The key responsibility of an account executive is moving the client through the sales funnel from a potential lead to an existing customer.
Therefore, they team up with their prospects to discover their specific business challenges and understand which feature/module of the solution can help them overcome them. Then, they present targeted and effective sales pitches.
While Account managers work with existing clients to make sure their needs are met after the sale, AEs focus on acquiring new clients, understanding what your buyers actually need, identifying possible barriers, and resolving any client issues that arise before signing the sales contract.