Sales Engagement is the process of building a relationship with your customer through a series of interactions during their buyer’s journey.
Each subsequent interaction is personalized representing a link in the engagement chain across different stages of the buyer’s journey.
The process of sales engagement is done through a variety of channels, depending on the campaign, for example email, social outreach or via call.
The effectiveness of a sales engagement is measured based on the number of touchpoints and time required, where a touch point represents a point of engagement with the prospective buyer.