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Hard Sell

A hard sell is a sales technique where the salesperson makes a strong and aggressive attempt to persuade the customer to purchase the product. It is direct and pushy and it is designed to get a consumer to purchase a product or service immediately without time to reflect on it.

This technique is often seen as less ethical than soft or direct-response selling.

Examples of hard sell CTAs are: «buy now» «limited time only,» «don’t miss out,» and «get yours now before it’s too late», «buy now before time runs out» etc.

Typically, a hard sell isn’t likely to provide you with the opportunity for repeat business or build lasting connections with clients.