[INTERVIEW] Why is Digital Marketing Important for a B2B Company?
Social media has become a natural part of people’s everyday lives. Even consumers now rely on social media to make a buying decision. This makes the role of a digital marketing manager a key part of any modern business.
Sales.Rocks’ social media guru is Ema. She has been working in Sales.Rocks for about 10 months now, investing a lot of time and energy trying to make this brand visible on the market.
As a digital marketing manager, Ema’s role is driving brand awareness and lead generation via all the digital channels that are at company’s disposal. These channels include social media, the company’s website and blog, search engine rankings, etc.
In this article, she reveals how the power of social media benefits our company, and how we attract and convert the highest quality leads via our website and digital channels.
From the role of a Digital Marketing Manager, can you explain why Digital Marketing is essential for a company?
It’s clear that in today’s digital world, the first place the average consumers look for what they need is online. When looking for a product or service, they are most likely to search for it on Google. So, if you have no online presence, you won’t compete. It’s that simple!
Digital marketing is the approach of making yourself visible to the targeted audience you are trying to reach, in order to offer your products/services. By creating a web presence, your business is open even when it’s closed. Neat!
Therefore, it is more likely to find potential customers online than to attract locally. With digital marketing, you can reach a vast audience in a way that is both cost-effective and measurable.
Using the power of digital marketing, you will get to know your audience on a global level, learn exactly what they are looking for, and focus to make your product/service a perfect fit for their needs, before you even start interacting with them.
However, for your business to be successful, you need to pay attention to what your competitors are doing and learn from it, to get an idea of what’s working and what’s not.
Why is SEO important in Digital Marketing?
Digital marketing allows you to see the exact number of people who have viewed your website in real time by using digital analytics software. In addition, you can also see how many pages they visited, and where they came from, giving you a very detailed insight of their overall activities.
This analytics intelligence allows you to prioritize on which marketing channels to focus, based on the number of people driving to your website from there. Not only can you measure how many people are engaging with your content, but you’re also generating qualified leads when people download your lead magnet.
Good search engine optimization makes your website easier for users to navigate, and search engines to crawl. It is about helping your customers find out your business among many others.
It is a technique used to increase visibility and user traffic, referring to all the measures taken directly on the website for improving its position in search rankings. SEO gives you the ability to track results, and see how your digital marketing efforts are doing, and where to make adjustments if needed.
What are the different kinds of Digital Marketing tools you use in your daily work?
When it comes to digital marketing, there are several must-have tools digital marketers rely on to get their jobs done. From managing social media platforms like Facebook, LinkedIn, Twitter, to using digital analytics tools like Google Analytics and SEO tools like MOZ and Ahrefs.
These powerful tools allow marketers to create, test and measure the performance of their campaigns and website technical performance, ensuring better campaign effectiveness.
Social media platforms enable marketers to engage with their audiences and generate popularity around their brand. These go hand-in-hand with the digital analytics tools, including everything from Google Analytics for tracking web traffic statistics, to social media analytics tools like Facebook Insights and Twitter Analytics which provide metrics related to engagement, and help with campaign optimization.
In what ways is online marketing better than offline marketing?
Online marketing offers a higher level of engagement and interaction with the relevant targeted audience. This connection gives the ability to influence decisions without the annoying traditional advertising techniques.
The offer appears in front of the right prospects at the right time, allowing direct interaction with potential customers, none of which is available in traditional marketing.