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B2B Mobile phone numbers for cold outreach – How to find them?

Updated on June 13, 2023

Businesses that wish to get in touch with decision-makers of their target accounts need a different approach than automated emails or LinkedIn messaging. And we all know that you’ll need to pick up the phone eventually, either to just follow up on your potential client’s decision or do cold calling to establish a direct connection with new potentials.

Cold calling, although considered a traditional, not-so-appealing sales method, C-levels and decision-makers still appreciate the efforts, especially when this potential is a warm lead that is genuinely interested in your solution, but didn’t have the time to focus on it, or just had too many things on their minds and needed a quick reminder.

By getting them on the phone, companies can explain their value proposition in much greater detail and have meaningful conversations that may lead to mutually beneficial outcomes.

However, there are certain challenges associated with finding a C-level or any phone number of a decision-maker these days. These barriers include issues like compliance standards that protect personal information from being exposed through public records or business directories, as well as other informational roadblocks caused by privacy policies established by modern companies.

In order to overcome these challenges, businesses must employ specialized strategies such as through professional contacts or call databases to gain access to reliable contact information for target accounts’ chief executives.

In this article, we are going over what B2B mobile phone numbers are and how to get a hold of them for sales outreach and other business purposes.

What Are B2B Mobile Phone Numbers?

In theory, B2B mobile phone numbers are mobile numbers that have been assigned to businesses, rather than individuals. This means that when you dial a b2b number, you are connected directly with the business itself.

These numbers are typically used for business-to-business communications, including sales, marketing, and customer service. B2B mobile phone numbers are often collected through various methods, such as networking events, business directories, and lead generation campaigns.

So, it’s only natural you would want to have access to these numbers so that you can easily reach out to potential customers or partners and establish meaningful connections that can lead to growth and success.

In comparison to the direct dials, which are mostly phone numbers of the company’s key stakeholders, a b2b mobile phone number is a direct phone number of the individual, that at some point was registered as their business mobile number. In practice, the b2b mobile phone numbers are not always compliant with privacy regulations, since a lot of times registered business phone numbers of C-levels or owners are also their private phone numbers. 

On the other hand, people having these titles in the business world are already aware that their phone number will be used for business purposes, as it was registered as the carrier of that role in the first place. 

So, when getting hold of B2B mobile numbers, you need to be careful and work with a trusted B2B data provider, to avoid any possible negative reactions to your calling and violating any privacy rules.

How to find B2B mobile phone numbers for sales?

There are multiple methods for obtaining direct phone numbers for sales and prospecting. There are different types of tools available, some that are automated and suitable for SDR teams, while others require manual research.

One way to obtain direct dials for potential leads is by searching for contact information on social media and company websites. However, this method may be time-consuming and may not be effective for obtaining the direct phone numbers of high-level business decision-makers, as they typically do not disclose this information in their profiles.

Let’s go over the methods we think are useful for equipping your Sales team with the phone numbers they need for the outreach process.

1. B2B Data Providers

Sales intelligence and automation platforms usually work based on an internal b2b database that gets enriched on a regular basis with real-time data and is one of the most convenient ways to find direct phone numbers. B2B Data providers offer B2B contact data that can be filtered based on different criteria. The best providers enhance the data with direct contact information like email addresses and mobile phone numbers to ensure accurate and fast outreach. This is ideal for companies that depend on outbound sales and need to quickly build their pipelines.

When working with a database provider, the most important thing to ensure is that they maintain the data accurately, up-to-date, and GDPR compliant.

As previously mentioned, you don’t want to risk dialing private mobile numbers and getting complaints about your outreach.

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2. Enrich your LinkedIn research

LinkedIn is the 2nd go-to channel for sales reps to execute cold outreach and social selling. And, it’s a gold mine for contact information, however, it is very strict when it comes to phone numbers and other direct contact information.

If you’re prospecting on LinkedIn or using Sales Navigator daily, use you can use the Sales.Rocks Bulk Extractor to enrich your lists with contact data like direct emails, phone numbers, and additional information that has been gathered around the company.

The Bulk Extractor works both with public LinkedIn profiles from persons as well as Linkedin company profiles. In both cases, you’ll get your information enriched with all the data we could find about the company, as well as available direct email addresses and phone numbers for personal LinkedIn profiles.

3. Check the email signatures

If you are doing cold email outreach in combination with cold calling, you might get lucky with finding the phone number of the prospect in their email signature – that is if they’ve replied to your emails.

In numerous industries, professionals commonly list the direct phone number alongside their job title.

But if your reply rate is low, we have a small trick: pay attention to the auto-replies and out-of-office emails. These will 99% of the time contain the same email signature as the one that the person has set for their regular email communication, so don’t miss out on the opportunity to fetch a direct phone number from these emails.

4. Use the company’s website as your source

Obtaining direct phone numbers from the “About us” pages of company websites may be effective when targeting small, locally-operated businesses. Also, this market segment is more prone to leaving their information available, as they also want to be found for potential business.

If your target market includes mid-sized or enterprise-level accounts, it’ll be a mission impossible to get phone numbers from the websites. In this case, we suggest you go back to bullets 1, 2, or 3 😉

5. Try to “befriend” the gatekeeper

In situations where all other resources have been utilized, it may be beneficial to seek assistance from the gatekeeper in obtaining the necessary direct dial.

A gatekeeper is responsible for being the initial point of contact for a business and safeguarding senior executives from unwanted calls. However, a well-trained sales rep can improve the chances of engaging in a conversation with a potential client by leaving a good impression on their gatekeeper.

This will happen rather rarely, however, if you are targeting a very relevant ICP and a well-segmented lead list, you might have more success in getting hold of the decision-maker, as your outreach will be relevant and important for their business as well.

Conclusion

Finding B2B mobile phone numbers for sales can be a challenge, as you need to stay compliant while doing the outreach. And also, it has become a real struggle to even get a hold of mobile phone numbers in the first place, as they are not easily accessible online.

But there are several tactics you can use to identify and locate these numbers. One option is to leverage social media platforms like LinkedIn, where users often list their professional contact information. You can also use lead generation tools and databases, which allow you to search for and download lists of B2B contacts and their phone numbers. Additionally, you can try reaching out to potential customers via email or direct mail and asking for their phone numbers as a means of following up or just checking their (auto)replies. Regardless of the method you choose, it’s important to ensure that your outreach is personalized and respectful to increase the likelihood of success.

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Author avatar
Jana
CMO at Sales.Rocks - Jana believes in analytical approach to marketing and building up a story around it.