Updated on May 19, 2023
Personalization is key in today’s business communication. It helps customers feel valued and connected to a company, leading to increased conversions, leads, and overall engagement. Personalizing communication ensures customers receive relevant, targeted marketing messages which strengthen the customer-brand relationship.
With access to personalization platforms, businesses can easily tailor content that matches each customer’s interests and needs, providing an individualized experience. This enables a deeper level of engagement with prospects than would be possible without personalization.
Not only does it amplify engagement but also provides improved conversion rates due to the targeted marketing they are receiving.
So how far can personalization go? Different channels have different personalization options (and limits) and email as the most preferred communication channel for B2B sales has now evolved into hyper-personalization.
Email personalization beyond [[first_name]]
Personalizing emails beyond simply using a subscriber’s first name is an essential part of modern email outreach, especially if you want to stand out in a crowded inbox.
It’s important to ensure your readers feel like you’re writing specifically for them, rather than just sending out generic messages that could be addressed to anyone. Fortunately, there are plenty of different personalization strategies you can use to stand out from the competition and make your emails more interesting and engaging.
Hyper-personalization is a strategy that had proven to increase email engagement for both sales and marketing outreach in the past years.
So what are these strategies? Firstly, consider segmenting your list into target audiences who may have different interests, and most important for cold email outreach – pain points. That way, you can tailor content to each individual group according to their preferences and their needs which will present you as the solution to their pain.
Furthermore, try personalizing emails based on geographic location, or job position. In B2B is very common for people working in a similar job position to have similar struggles, tasks, and responsibilities that can be translated into an email offering.
Finally, making use of dynamic content which automatically updates with custom tags or visuals on each email helps keep things interactive and leaves readers surprised by what makes it into their inboxes every time.
5 email personalization tools that support hyper-personalization
1. Sales.Rocks Image Editor
The Sales.Rocks Image Editor is a custom image solution for creating overlayed images with dynamic elements. The tool enables the automatic creation of personalized images, accompanied by hyper-personalized email experiences for each recipient.
The dynamic content utilizes the custom variables and tags that are included in the Sales.Rocks company and contact profiles such as first names, last names, company names, industry, company size, and so on. You just need to insert the necessary variables and incorporate them into the image.
The Image Editor has a straightforward usage assisting you in the crafting of the content using these variables.
After you are done with creating the visual, a unique image will be created and this image can be chosen within the Email Campaign Editor to insert it within your email content for the outreach campaign.
Each time a recipient opens your email they’ll see an image crafted just for them with their name on it and custom text.
Pricing: Included in your Sales.Rocks subscription
Nexweave offers personalized images, gifs, and interactive videos that can be served through various platforms such as emails, SMS, WhatsApp, LinkedIn messages, chatbots, and web pages.
We mostly use it for image personalization with the Sales.Rocks custom tags that are included in the image. Nexweave is also good for preparing custom videos, embedded in other images or landing pages. You can basically put your creativity in motion and prepare highly-engaging pieces of content for any outreach.
It generates the visual with a unique URL that can be placed in any channel capable of displaying visuals, but mostly for outreach, it’s used in email content for hyper-personalized images and landing pages.
You can choose different variables that will be changed according to the recipient and each time the image will be generated with their unique information.
Pricing: Starting from $49 / month
3. Swipe Pages
Swipe Pages is a landing page builder that enables the creation of fast, mobile-optimized AMP landing pages without requiring coding skills.
Each landing page can include custom tags and dynamic elements that will change on each visit according to the given data with the inserted tags.
These landing pages can also be tracked on views and conversions from the goals you set on the landing page.
Creating dedicated landing pages showcases your efforts put into targeting your prospects and can be deal-breaker for a high conversion rates in your email outreach.
Preparing and sending out dedicated landing pages that will outline exactly the pain point of the prospect and the solution to it is among the highest level of hyper-personalization available for email outreach.
Pricing: Starting from $29 / month
4. Clearbit logo API
The Clearbit Logo API is a helpful tool that allows you to embed company logos based on their domain. To use it you just need to type in the company URL and call the API directly from your HTML image tags to get the logo.
This option can be easily used in combination with the Sales.Rocks Image Editor to overlay images where the company logo will pop up for each recipient.
Clearbit would require a link back to their website from any page the logo is displayed.
Pricing: Usage is free of charge
ChatGPT can’t directly personalize your emails but can be used as a complementary tool to customize your content and email templates.
Some tools might also have a direct ChatGPT implementation within their email editors that would allow you to rephrase, or rewrite content directly in the editor.
Using ChatGPT for email personalization will help you phrase your messages exactly the way you want them to be perceived, and can give you ideas on what tags and information to include in your email content.
Pricing: Usage is free of charge if used separately from your email editor
In today’s digitally-driven world, sales teams need to leverage technology to enhance their chances of success. This is where email personalization tools come in, as they allow sales teams to target their prospective customers more effectively. With these tools, sales teams can create personalized email messages that speak directly to the recipient’s needs and interests, increasing the likelihood of conversion.
Personalization can also help build trust and establish a long-term relationship with the customer. Ultimately, the use of email personalization tools is an essential part of any modern sales strategy, as it helps teams to stand out from the crowd and generate more revenue in the process.
Hyper-personalize your email outreach