Travis Pearman

Sales.Rocky of the Week

04.12.2020

“We see this tool being a permanent part of our sales and marketing arsenal and we are super excited to be using the platform, and to watch our companies grow.”

The challenge

The team at KPRail.com was challenged to find the right rail manufacturing companies specializing in rolling stock, or maintenance-of-way equipment for the rail industry based in the United States.
On the other hand, they had another mission, to connect the companies and their products to railroads around the globe. The existing ``lists`` of railroad equipment manufacturers they had access to, were either very expensive for them, didn't allow easy extraction of data, or just didn't have great data at all.

How it worked

On Sales.Rocks they immediately created their sales prospect lists for client onboarding by using the Company Search and Contact Search. The ability to make different lists allowed them to break down the prospects by region and type. The Save Filters option helped them with the searches in order to create different or more refined data sets. The Sales Toolkit is also a tool they would utilize further to verify and clean their external lists. Finally, they used the email sequences to make the initial contact that they can simply move to their own sales funnel.

Travis' use case on Sales.Rocks